Tianjin animation training: domestic animation has made significant progress in all six dimensions
作者： Release Date: 2018-03-09 Author: Click:
The National Two Conferences are being held. What are you most concerned about? According to the People's Daily Survey of the National Two Conferences in 2018, "cultural self-confidence" has become one of the topics that the public pays most attention to, along with "social security" and "environmental protection". Without a high degree of cultural self-confidence and cultural prosperity, there would be no great rejuvenation of the Chinese nation. As an important part of China's cultural and creative industry, domestic animation has made significant progress in recent years, and strives to make its own interpretation of "cultural self-confidence". Taking "The Return of the Great Saint", "Big Fish Begonia", "Yipin Sesame Fox" as examples, it is not difficult to see that domestic cartoons are reflected at the box office, emotional expression, originality, derivative coverage, courage to tell Chinese stories, China The six dimensions of the story's international recognition have performed well.
1. The most box office-"The Return of the Great Saint"
956 million box office, released for 62 days, the animated film "The Return of the Great Journey to the West", released in 2015, has been regarded as a legend in the history of the country. However, "The Return of the Great Saint" has attracted double harvests. This animated work with the help of God is called the box office dark horse in the history of mainland movies. Little known is that the movie ’s first-day filming rate was only 8% on the first day, but with a reputation that was so exaggerated, "The Return of the Great Saint" went all the way back, and it won 95 million box office results in three days. Word-of-mouth has continued to roll, and the film has since become a single-day box office champion. The filming rate has also soared to 23.6%-a nearly three-fold increase, and it has almost enjoyed the treatment of domestic first-line big-name movies.
Behind this proud achievement, it fully reflects the profound charm of Chinese culture. The work draws inspiration from the classic classic "Journey to the West", perfectly grafted with the Hollywood narrative style, and obtained with excellent production technology and rich visual effects. Audience sought after. It can be said that if there is no "Journey to the West", there will be no basic framework for this animated film. It is the profound and profound traditional Chinese culture that provides a rich book of value for the current animated film.
2, the most feelings-"Big Fish Begonia"
Unlike the domestically produced animated films silently created, the 3D animated film "Big Fish Begonia" released in 2016 has touched the hearts of countless patriotic Man netizens since the early crowdfunding. This country man, hailed as a "Shenkeng work" A flash short-dimension 2D animation that was born in 2004 and received numerous acclaim from netizens after going online. Since then, facing the eager audience, the animated film "Big Fish and Begonia" has experienced unexpected jumps after several fixed files. Tickets appeared and disappeared in the public view, attracted countless topics, and earned the audience's expectations and feelings.
In the end, twelve years later, this "big fish" "The Big Fish" met with the audience in the summer of 2016. It was later proved that although the style of painting was obviously in Japanese style and suffered criticism, but in terms of content, "Big Fish and Begonia" was still full of strong traditional Chinese culture and ethnic scenes. The story of "Big" was based on "Zhuangzi · Yaoyao", at the same time It also draws on traditional cultural content such as "Nvwa Butian", "Shan Hai Jing" and "Sou Shen Ji", which can be described as a tribute to and tribute to the traditional Chinese culture. Chinese red, lanterns, mahjong, and other images coming from the face imprinted the image of the ancient east ... The Chinese wind from the east was passed everywhere.
3. The most original-"Yipin Sesame Fox"
To strengthen cultural self-confidence is to firmly excavate and inherit historical culture, to get the best of the world, to find the current expression, and to fully reflect the Chinese spirit and Chinese style in literary and artistic works. In this regard, Guoman's popular work "Yipin Sesame Fox" has made a valuable exploration in recent years. Different from other western-style animations with westernized stories or Japanese comic styles, Yipin Sesame Fox always focuses on traditional Chinese storytelling and presents them in art forms rich in traditional Chinese culture. The warm cartoon image, the hilarious storyline, and the unique style of "comic cartoon and the beauty of Chinese painting" make it known as China's "most original" animation story.
In "Yipin Sesame Fox", a slightly stronger, kind-hearted thief, looking for work all the way, but also looking for a fleshy little fox in the northeast cavity of a bone-bodied aunt, always tandem ... In the warm and adorable, infiltrating the unique Chinese in this era A sense of humor; at the same time, the work also intersperses many classical Chinese images such as "Journey to the West" and "Liao Zhai", ingeniously seeking contemporary expressions for traditional cultural images, and rooting the young people's aesthetic taste, spiritual connotation and value taste. It is worth mentioning that the team also pays special attention to the international dissemination of "Good Voice of China", and has published many Chinese picture books including "Yipin Sesame Fox" in many countries. At the same time, they also use "Sesame Fox" The image serves as a bridge, and actively cooperates with foreign embassies in China to facilitate cross-cultural exchange of Chinese elements.
Behind the investigation, the main artist and painter Wang Yi of Yipin Sesame Fox was born in a family of traditional Chinese painting. The profound foundation of traditional Chinese painting and the cultivation of traditional culture provide innate conditions for the creative team to understand and inherit traditional Chinese culture. It is this respect and innovation that made them based on originality, using Chinese painting expressions, creating works with pen and ink, refreshing visual feelings and vivid personality figures, and quickly made "One Product Sesame Fox" expressing self-confidence in Chinese culture a sensation. influences.
4, the most covered-"A raccoon"
When it comes to Aju, many people will be familiar with it. From the toy, online games, apparel, home textiles and daily necessities markets, Aju's image can be seen everywhere. In fact, after launching the second book of Aju, the Aju team began to enter the anime image licensing market and relied on the anime image authorization to create a collection of publishing and distribution of books and cartoons, and development and sales of anime derivatives. Animation industry chain.
Not only that, according to statistics, the virtual value-added products of Aju image on the Internet are also very influential. Among them, 800 kinds of QQ expressions and 600 kinds of network GIF gifts produced by the team have been launched on 14 domestic and foreign platforms; and WeChat expressions The download has exceeded 200 million, the input method skin has been downloaded 700 million times, and the wallpaper has been downloaded 500 million times. In addition, the raccoon team also produced the raccoon input method skins for Tencent, Sogou, and Baidu, and designed more than 100 raccoon wallpapers, all of which maintained high downloads.
In the development of derivatives, the Aju team also has many innovations. For example, during the Christmas of 2011, in some shopping centers by the lake in Chongqing, they created the first domestic animation shopping mall theme park-Aju Happiness Forever Station; 2010 In 1949, the first domestic anime bus in China was built—Atanus Bus Forever. It provides a good reference for many subsequent animation IP derivative propaganda.
5, the most bold-"the law of protection"
Because of the initiative to prompt "recommended for viewers over 13 years of age", "Da Hu Fa" is known as the boldest animation work. Even if they are psychologically prepared, many viewers still say, "I have never seen such a domestic animation." ! "Alternative, grotesque, and bizarre, is the most label received by the" Protection Law ".
Although the work still has many problems such as incomplete narrative structure, many viewers have stated that they are willing to pay for "The Great Guardian" because of its unique ideological connotation, dark style, and clever metaphors. Industry insiders also rate it as a "rare independent work."
In response to this, the screenwriter stated that "Da Hu Fa" is a film about human sexual desire and breaking free of restraints. Many of them express the cruelty of human nature. Through a cartoon, it shows the aesthetics of violence and reveals the darkness of human nature. It is unique in Chinese animation, and this is the reason why the film scored 8.2 points on Douban.
6, the first-"Great World"
In February 2017, a Chinese cartoon shocked the world at the Berlin Film Festival. This is the cartoon "The Great World" edited and directed by Liu Jian. Afterwards, when people looked back at this highly animated cartoon, they thought that it filled the "blank of the combination of social realistic style and animation" and opened an important page of international manuscripts in the new century. Opened another precedent in the history of the country.
"Big World" recounts a small city in southern China. In order to save his love with his girlfriend Gu Qiqi, the construction site driver Xiao Zhang raises cosmetic costs for her, robs the construction company's salary, and triggers a chain reaction ... This focus focuses on the life of low-end people , Animated videos full of human torture and desire exploration, unique styles, although the domestic netizens' ratings are not the highest, but the international response has been enthusiastic. Since the Berlin Film Festival premiered in just a few months, it has traveled throughout the United States, Japan, Canada, International film festivals in nearly 20 countries including Britain, France and Greece have been well received. In the end, as a Chinese animation feature film, it was shortlisted in the main competition units of the three major international film festivals for the first time. It is also the second Asian film director in the main competition unit of the Berlin Film Festival after Hayao Miyazaki's Spirited Away. In addition, the film also won the 54th Taiwan Golden Horse Award for Best Animated Feature Film. Some domestic media have said that the film is close to human nature. At the same time, for domestic animation, it is hard to be grounded and not to be pretentious. This is a great progress. It is also a major reason why the film can refresh its cognition internationally. .
(Source: China Animation News Network)
Related tags: Tianjin Animation Training , Tianjin Learn Animation , Animation Training
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